IDEAS home Printed from https://ideas.repec.org/a/wsi/jikmxx/v21y2022i01ns0219649222500071.html
   My bibliography  Save this article

Effect of Business Intelligence on Competitive Advantage Case of Ankara IT Sector

Author

Listed:
  • Sümeyye Öztürk

    (Department of Management Information Systems, Graduate School of Social Sciences, Duzce, Turkey)

  • Aslihan Ãœnal

    (Department of Management Information Systems, Cappadocia University, NevÅŸehir, Turkey)

  • Izzet Kılınç

    (Department of Management Information Systems, Duzce University, Duzce, Turkey)

Abstract

The main purpose of this research is to examine the effect of business intelligence (BI) on competitive advantage in Ankara IT sector. For this purpose, we followed a qualitative research design phenomenology and conducted face-to-face semi-structured interviews with BI staff of 14 organizations defined according to criterion sampling method. We applied inductive qualitative content analysis to interview data. As a result, four main themes emerged: (1) BI adoption (2) competition, (3) organizations, and (4) recommendations. We found that BI has a positive effect on competitive advantage, but the nature of competition in sector is unfair and changeable according to the origin of the product. Leader foreign companies adopt differentiation strategy in gaining competitive advantage and there is a severe competition between the sector leaders. Companies that produce domestic BI solutions adopt low-cost strategy, but they are far away from the high-level competition among foreign companies. Government support and guidance are required for domestic BI solutions to be competitive.

Suggested Citation

  • Sümeyye Öztürk & Aslihan Ãœnal & Izzet Kılınç, 2022. "Effect of Business Intelligence on Competitive Advantage Case of Ankara IT Sector," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-28, March.
    • Handle: RePEc:wsi:jikmxx:v:21:y:2022:i:01:n:s0219649222500071
    DOI: 10.1142/S0219649222500071
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0219649222500071
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0219649222500071?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:jikmxx:v:21:y:2022:i:01:n:s0219649222500071. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/jikm/jikm.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.