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Competition Trading and Exporting Acting by Inter Marketing Managers

Author

Listed:
  • Nasser Fegh-Hi Farahmand

    (Department of Management, Tabriz Branch, Islamic Azad University, Tabriz, Iran)

Abstract

In order to achieve marketing success, it is important to understand the relationship between marketing strategy planning by marketing managers and strategy deployment success. Trading and Exporting Organisations (TEOs) influence whether or not those organisations engage in Competition Trading and Exporting Acting (CTEA). The focus is primarily on the environmental characteristics of Inter marketing Managers (IMs) such as education and prior experience rather than those characteristics derived from personality traits. Data are drawn from a survey of the TEO in trading and industrial zones of North West of Iran that around one-sixth the samples of IM engage in CTEA. The IM characteristics showing a significant association with a commitment to CTEA include an above average level of education, experience and running organisation in sectors outside their previous experience. CTEA showed a positive association with those IM with a growth orientation. It is concluded that IM characteristics can be important in explaining the CTEA within the TEO.

Suggested Citation

  • Nasser Fegh-Hi Farahmand, 2017. "Competition Trading and Exporting Acting by Inter Marketing Managers," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 16(03), pages 1-13, September.
    • Handle: RePEc:wsi:jikmxx:v:16:y:2017:i:03:n:s0219649217500290
    DOI: 10.1142/S0219649217500290
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