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Towards a Model of Transformation: Manager's Perceptions of Transformation in an E-business Environment

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  • Bruce E. Perrott

    (MSAT Group, University of Technology, Sydney, School of Marketing, P.O. Box 123 Broadway, NSW 2007, Australia)

Abstract

In the Entrepreneurial Millennium, companies and industries must come to terms with change. When change is radical, they must manage a metamorphosis by way of transformation. Here industry structures and relationships may change radically where new rules and guidelines are needed to manage the business and its customers in the transformed dimension. Some studies have conducted research and analysed findings according to the transformational impact on the organisations showing that early adopters of e-business show a trend towards cost reductions and administrative efficiencies while more mature users focus on strategic level change and advantage (Ash and Burn, 2003). Other researchers have studied the challenges that major organisations have encountered while expanding their ebusiness transformation strategy (Ranganathan, Shetty and Muthukumaran, 2004).Managers therefore need to develop a better understanding of the theory and processes associated with the transformation in an e-business context. This paper reviews the findings of field research and uses it as a basis to propose a new model of transformation which may guide future research and lead to a better understanding of what is involved in the process.

Suggested Citation

  • Bruce E. Perrott, 2008. "Towards a Model of Transformation: Manager's Perceptions of Transformation in an E-business Environment," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 7(02), pages 63-74.
  • Handle: RePEc:wsi:jikmxx:v:07:y:2008:i:02:n:s0219649208002007
    DOI: 10.1142/S0219649208002007
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    1. Malavika Karlekar, 2004. "Book Reviews : Geeti Sen, Feminine Fables: Imaging the Indian Woman in Painting, Photography and Cinema. Ahmedabad: Mapin Publishing. 2002. 207 pages. Rs. 2000," Indian Journal of Gender Studies, Centre for Women's Development Studies, vol. 11(1), pages 124-128, February.
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