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The Export Decision and the Cognitive Limitation of the Managers

Author

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  • Valle Santos-Álvarez

    (Universidad de Valladolid, Departamento de Organización de Empresas y, C.I.M., Avda. Valle de Esgueva, No. 6, 47011 — Valladolid, Spain)

  • Teresa García Merino

    (Universidad de Valladolid, Departamento de Organización de Empresas y, C.I.M., Avda. Valle de Esgueva, No. 6, 47011 — Valladolid, Spain)

Abstract

The object of this research is to present a theoretical model about the process of management perception of the factors which intervene in the export decision (strategic interest and accessibility to overseas markets). With that aim, the phases which constitute the perception process are identified — the selection of stimuli and interpretation — and the associated bias. Specifically, we identify two: bias by omission and bias by imprecise meaning. The use of different sources of information as well as the influence of the network of relations of the management allows us to investigate thoroughly the filters through which the informative stimuli pass which converge in the decision to export.

Suggested Citation

  • Valle Santos-Álvarez & Teresa García Merino, 2008. "The Export Decision and the Cognitive Limitation of the Managers," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 7(02), pages 123-133.
    • Handle: RePEc:wsi:jikmxx:v:07:y:2008:i:02:n:s021964920800197x
    DOI: 10.1142/S021964920800197X
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