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Influence of Entrepreneur’s Action Logics on His Intention to Adopt Crowdfunding: A Pecking Order Theory Perspective

Author

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  • Omenguele René Guy

    (Department of Finance and Accounting, Faculty of Economics and Management, University of Dschang, Dschang, Cameroon)

  • Mbouolang Yimpi Cédric

    (Research Laboratory in Management, University of Dschang, P.O. Box)

Abstract

Crowdfunding (CF), a new funding channel, is prompting more research on the non-financial determinants of its adoption. This paper is part of this emerging current and aims to explain using the logic of entrepreneurial action, the entrepreneur intention to adopt CF. The binomial logistic regression test on a simplified intention model based on the Unified Theory of Acceptance and Use of Technology model (UTAUT) reveals that the intention to adopt CF varies according to the entrepreneur’s commitment to entrepreneurial act logic and his management logic. These results reveal the validity of the pecking order theory and highlight the importance of incitation to risk-taking and entrepreneurial transparency, catalyst factors for participation in CF.

Suggested Citation

  • Omenguele René Guy & Mbouolang Yimpi Cédric, 2023. "Influence of Entrepreneur’s Action Logics on His Intention to Adopt Crowdfunding: A Pecking Order Theory Perspective," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 31(04), pages 427-457, December.
    • Handle: RePEc:wsi:jecxxx:v:31:y:2023:i:04:n:s0218495823500140
    DOI: 10.1142/S0218495823500140
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    Keywords

    Crowdfunding; entrepreneur; action logic; intention; adoption;
    All these keywords.

    JEL classification:

    • G15 - Financial Economics - - General Financial Markets - - - International Financial Markets
    • G23 - Financial Economics - - Financial Institutions and Services - - - Non-bank Financial Institutions; Financial Instruments; Institutional Investors
    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O16 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Financial Markets; Saving and Capital Investment; Corporate Finance and Governance
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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