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Closing the Gap Between Stakeholder Pressure and SME Owner-Managers’ Commitment to Sustainability: Does the Business Case Logic Matter?

Author

Listed:
  • Jean-Marie Courrent

    (Labex Entreprendre, University of Montpellier, Montpellier, France)

  • Waleed Omri

    (OCRE Laboratory, EDC Paris Business School, Puteaux, France3MRM Laboratory, University of Montpellier, Montpellier, France)

Abstract

Taking the lead from stakeholder management theory, this study seeks to shed light on the association between the stakeholder pressure and the involvement of small- and medium-sized enterprises (SMEs) in sustainable actions. The study also proposes a moderating role of the business case for corporate sustainability on this relationship. Questionnaire responses from 135 French SMEs were analysed, confirming the positive effect of various stakeholders on the commitment to sustainable business practices among SMEs. The empirical results show that this effect differs according to the three pillars of sustainable development. Empirical results also suggest that a business case for sustainability is the overwhelming driver for the adoption of more responsibility-oriented practices. These results are consistent with the instrumental approach of stakeholder theory, which reveals that incorporating stakeholders’ concerns into a firm’s sustainability strategy depends on the owner-manager’s perception of the economic-financial advantage of such practices.

Suggested Citation

  • Jean-Marie Courrent & Waleed Omri, 2022. "Closing the Gap Between Stakeholder Pressure and SME Owner-Managers’ Commitment to Sustainability: Does the Business Case Logic Matter?," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 30(04), pages 401-430, December.
    • Handle: RePEc:wsi:jecxxx:v:30:y:2022:i:04:n:s0218495822500133
    DOI: 10.1142/S0218495822500133
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