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The Influence of Industry Association Involvement on Technology Decision-Making in Small Businesses

Author

Listed:
  • Jeremy A. Woods

    (School of Business & Public Administration, California State University, Bakersfield, Bakersfield, CA 93311-1022, USA)

  • Richard Gottschall

    (SUNY Plattsburgh, New York, USA)

  • Charles H. Matthews

    (University of Cincinnati, Ohio, USA)

  • Alan L. Carsrud

    (Åbo Akademi University, Turku, Finland)

Abstract

Often owner/decision-makers in closely-held small businesses are overloaded with work and can become isolated from novel information that could improve their decisions and ultimately firm performance. These decision-makers become reliant on heuristics to ease their cognitive burdens and develop a strong bias for the status-quo. Research suggests that external counsel and/or informal advisors may help to encourage more thoughtful consideration of situations, thus exposing or alleviating status-quo bias. This paper contributes to the understanding of decision making in small firms by examining relationships between industry association membership and the willingness of decision-makers in such firms to adopt new technologies. Evidence is found suggesting that small firm owners’ access to decision-making information from business associations is related to a greater willingness to adopt new technologies. This is evidence of conscious decision-making that enables their small businesses to go beyond the status-quo.

Suggested Citation

  • Jeremy A. Woods & Richard Gottschall & Charles H. Matthews & Alan L. Carsrud, 2017. "The Influence of Industry Association Involvement on Technology Decision-Making in Small Businesses," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 25(03), pages 317-337, September.
    • Handle: RePEc:wsi:jecxxx:v:25:y:2017:i:03:n:s0218495817500121
    DOI: 10.1142/S0218495817500121
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