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Creating An Independent Music Business In Canada: A Case Study

Author

Listed:
  • CORA PETTIPAS

    (Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6, Canada)

  • KALINGA JAGODA

    (Bissett School of Business, Mount Royal University, 4825 Mount Royal Gate SW, Calgary, Alberta, Canada T3E 6K6, Canada)

Abstract

The goal of this research is to contribute to a pragmatic knowledge of building a Canadian small business for an independent music artist who does not know where to start in creating a business. It is meant to be an initial guide for musicians planning to consider this form of business development, as opposed to signing with a label, or as a way to increase the likelihood of becoming noticed by a label. This research paper is initial and exploratory in nature.

Suggested Citation

  • Cora Pettipas & Kalinga Jagoda, 2012. "Creating An Independent Music Business In Canada: A Case Study," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 20(02), pages 227-243.
    • Handle: RePEc:wsi:jecxxx:v:20:y:2012:i:02:n:s0218495812500100
    DOI: 10.1142/S0218495812500100
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