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Coping With Complexity And Turbulence - An Entrepreneurial Solution

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  • ROGER B. MASON

    (Durban University of Technology, South Africa;
    University of Wolverhampton Business School, UK)

Abstract

This paper considers the adoption of an entrepreneurial orientation as a paradigm for companies operating in a complex and turbulent environment, viewing the environment as a complex and turbulent system in terms of chaos theory. Approaches suggested by chaos theory are compared with the entrepreneurial orientation to identify if such an orientation matches these suggested approaches.Literature on chaos theory and entrepreneurship is compared, and a short case is presented, providing an illustration of how a company operating successfully in a complex and turbulent environment has used the principles of an entrepreneurial orientation.The paper identifies considerable similarity between the management approaches suggested by chaos theory and the principles of the entrepreneurial orientation, indicating that chaos theory may provide the theoretical underpinning of the relationship between entrepreneurial orientation and turbulent environments. The case also shows how an entrepreneurial orientation has been successfully used in a complex and turbulent environment. The conclusion is that companies operating in a complex and turbulent environment could benefit from adopting an entrepreneurial orientation.

Suggested Citation

  • Roger B. Mason, 2006. "Coping With Complexity And Turbulence - An Entrepreneurial Solution," Journal of Enterprising Culture (JEC), World Scientific Publishing Co. Pte. Ltd., vol. 14(04), pages 241-266.
    • Handle: RePEc:wsi:jecxxx:v:14:y:2006:i:04:n:s0218495806000155
    DOI: 10.1142/S0218495806000155
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    References listed on IDEAS

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    1. Alf Chattell, 1995. "Managing for the Future," Palgrave Macmillan Books, Palgrave Macmillan, number 978-1-349-24022-7, December.
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    Cited by:

    1. Argouslidis, Paraskevas C. & Baltas, George & Mavrommatis, Alexis, 2015. "An empirical investigation into the determinants of decision speed in product elimination decision processes," European Management Journal, Elsevier, vol. 33(4), pages 268-286.
    2. Bojan Moric Milovanovic & Dinko Primorac & Goran Kozina, 2020. "The impact of strategic networking on business performance of manufacturing SMEs operating in a predominantly service based economy," Interdisciplinary Description of Complex Systems - scientific journal, Croatian Interdisciplinary Society Provider Homepage: http://indecs.eu, vol. 18(2B), pages 194-207.
    3. Mallika Devi Pathak & Brajaballav Kar & Madhu Chhanda Panda, 2022. "Chaos and complexity: entrepreneurial planning during pandemic," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 12(1), pages 1-11, December.
    4. Roger B Mason & Thomas Dobbelstein, 2016. "The Influence of the Level of Environmental Complexity and Turbulence on the Choice of Marketing Tactics," Journal of Economics and Behavioral Studies, AMH International, vol. 8(2), pages 40-55.
    5. David Leong, 2023. "Action in Complexity: Entanglement and Emergent Order in Entrepreneurship," Journal of Entrepreneurship and Innovation in Emerging Economies, Entrepreneurship Development Institute of India, vol. 32(1), pages 182-217, March.
    6. Milovanović, Bojan Morić & Primorac, Dinko & Kozina, Goran, 2019. "Influence of Strategic Networking on Business Performance; Evidence from Manufacturing SMEs Operating in a Predominantly Service Based Economy," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2019), Rovinj, Croatia, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Rovinj, Croatia, 12-14 September 2019, pages 108-119, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.

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