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Beyond Business as Usual: Portuguese Enterprises in the Age of Sustainability Megatrends

Author

Listed:
  • Ricardo Zézere

    (ISCTE Business School, ISCTE — Instituto Universitario de Lisboa (ISCTE-IUL), Lisbon, Portugal)

  • Leandro Ferreira Pereira

    (Business Research Unit (BRU), ISCTE Business School, ISCTE — Instituto Universitatio de Lisboa (ISCTE-IUL), Lisbon, Portugal)

  • José Crespo de Carvalho

    (ISCTE Business School, ISCTE — Instituto Universitario de Lisboa (ISCTE-IUL), Lisbon, Portugal)

  • Rui Vinhas da Silva

    (Business Research Unit (BRU), ISCTE — Instituto Universitario de Lisboa (ISCTE-IUL), Lisbon, Portugal)

  • Ana Simões Ferreira

    (Business Research Unit (BRU), ISCTE — Instituto Universitario de Lisboa (ISCTE-IUL), Lisbon, Portugal)

Abstract

The unprecedented combination of social, environmental and economic challenges, known as the sustainability megatrends, has led to widespread sustainability-driven change across society. These megatrends are having a significant impact across the political, economic and environmental dimensions and are expected to have lasting effects over the coming decades. As a result, organisations are increasingly faced with the need to adapt and manage these transformative forces in order to remain relevant and competitive. This study focusses on Portuguese organisations and their response to sustainability megatrends. A qualitative research methodology, followed by a secondary data set of 101 interviews, revealed that the megatrends are highly relevant for Portuguese organisations. While the majority of organisations are currently implementing sustainable practices in their business strategy and adapting production to become more sustainable, it is evident that there is still progress to be made in order to fully integrate sustainability into their business model.

Suggested Citation

  • Ricardo Zézere & Leandro Ferreira Pereira & José Crespo de Carvalho & Rui Vinhas da Silva & Ana Simões Ferreira, 2025. "Beyond Business as Usual: Portuguese Enterprises in the Age of Sustainability Megatrends," Journal of Environmental Assessment Policy and Management (JEAPM), World Scientific Publishing Co. Pte. Ltd., vol. 27(01), pages 1-50, March.
    • Handle: RePEc:wsi:jeapmx:v:27:y:2025:i:01:n:s1464333225500012
    DOI: 10.1142/S1464333225500012
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