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Which Businesses Are Best For The Base Of The Pyramid? Comparing Impacts On Young Children

Author

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  • TED LONDON

    (Ross School of Business, University of Michigan, Ann Arbor, Michigan, USA)

Abstract

Interest and investment in enterprise-based approaches to reduce the impoverishment faced by the base of the pyramid (BoP) continues to grow. Although recent research provides a greater understanding of the poverty-alleviation impacts from specific businesses, little has been done to compare impacts across businesses or business strategies. In this study, I address this gap by comparing the changes in well-being in young children, the segment considered most vulnerable to poverty, for four BoP businesses employing two different business strategies. Using a framework that incorporates a multi-dimensional perspective on who is impacted and how, I develop and compare business- and strategy-specific poverty impact profiles for the young children of key stakeholders. My findings contribute to a better understanding of how to utilize BoP businesses to address social goals.

Suggested Citation

  • Ted London, 2021. "Which Businesses Are Best For The Base Of The Pyramid? Comparing Impacts On Young Children," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 26(02), pages 1-27, June.
    • Handle: RePEc:wsi:jdexxx:v:26:y:2021:i:02:n:s1084946721500096
    DOI: 10.1142/S1084946721500096
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