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Temporal Mediation Of Uncertainty Within Entrepreneurial Opportunity Evaluation

Author

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  • JONATHAN MARKS

    (Gordon Institute of Business Science, University of Pretoria, 26 Melville Road, Johannesburg, Gauteng, South Africa)

  • TOMISLAV BATEV

    (Gordon Institute of Business Science, University of Pretoria, 26 Melville Road, Johannesburg, Gauteng, South Africa)

Abstract

Limited research within entrepreneurship is available on how time affects entrepreneurs’ decision-making. We try to bridge this gap by understanding how temporal factors affect opportunity evaluation and how they affect uncertainty. Basing our hypotheses on Construal Level Theory, we ran two experiments and found that individuals modify their evaluation of the same opportunity when evaluating a distant future versus a near future event. Opportunities in the near future are more highly evaluated than distant future opportunities. Moreover, we demonstrate experimentally that uncertainty affects opportunity evaluation.

Suggested Citation

  • Jonathan Marks & Tomislav Batev, 2021. "Temporal Mediation Of Uncertainty Within Entrepreneurial Opportunity Evaluation," Journal of Developmental Entrepreneurship (JDE), World Scientific Publishing Co. Pte. Ltd., vol. 26(01), pages 1-22, March.
    • Handle: RePEc:wsi:jdexxx:v:26:y:2021:i:01:n:s1084946721500072
    DOI: 10.1142/S1084946721500072
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    Cited by:

    1. Zhongming Wang & Yixuan Shao, 2022. "Decide to Take Entrepreneurial Action: Role of Entrepreneurial Cognitive Schema on Cognitive Process of Exploiting Entrepreneurial Opportunity," Sustainability, MDPI, vol. 14(8), pages 1-20, April.

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