Adoption of Internet of Things in Telecommunications: An Emerging Market Case

This paper has presented a case of the adoption of Internet of Things (IoT) technology in telecommunications in Pakistan. Through an exploratory case study, it has explored the need for IoT technology, the role of the telecom sector in IoT development, IoT strategies and business models adopted, challenges confronted, and benefits gained by telecom operators in Pakistan. The business-centric, customer-centric, and country-centric approaches were the basis for IoT technology adoption by telecom operators. By providing networks and connectivity, the telecom sector has played a significant role in the development of IoT. The telecom operators have developed their business strategies and used different business models to capitalize on their digital enabler role in the IoT domain. They also have faced challenges related to technological integration, infrastructure resources, and human resources when adopting IoT technology. The benefits realized by telecom operators were improved operational planning and processes, increased productivity, enhanced organizational performance, and IoT knowledge. These findings can guide practitioners, regulators, and policymakers in understanding the opportunities and implications of IoT in telecommunications.