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How Does Ergo-Functional Value Resonance Enhance Intention to Use? An SDL Perspective

Author

Listed:
  • Gilang Puspita Rini

    (Department of Management, Universitas Diponegoro, Semarang, Jawa Tengah, Indonesia)

  • Augusty Tae Ferdinand

    (Department of Management, Universitas Diponegoro, Semarang, Jawa Tengah, Indonesia)

Abstract

This research was conducted to fill the research gap between perceived ease of use and intention to use by exploring the Service-Dominant Logic Theory in the development of ergo-functional value resonance. The process involved surveying 352 MacBook users through Instagram. The data obtained were processed using AMOS 23 and the results showed the possibility of ergo-functional value resonance serving as a mediator between perceived ease of use and intention to use. This research contributes to the perspective of Service-Dominant Logic, which regards the product as a medium for value exchange, with the actual value being the functional aspect of the product.

Suggested Citation

  • Gilang Puspita Rini & Augusty Tae Ferdinand, 2024. "How Does Ergo-Functional Value Resonance Enhance Intention to Use? An SDL Perspective," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-21, February.
    • Handle: RePEc:wsi:ijitmx:v:21:y:2024:i:01:n:s0219877024500032
    DOI: 10.1142/S0219877024500032
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