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Mobile Ordering App Adoption in Restaurant Industry during Pandemic: An Empirical Study

Author

Listed:
  • C. Ganeshkumar

    (Indian Institute of Plantation Management, Bangalore, 560056, India)

  • M. Meenakshi Sundaresan

    (Indian Institute of Plantation Management, Bangalore, 560056, India)

Abstract

The research paper addresses the adoption of the mobile application for ordering from the restaurant by the user with their value during the pandemic period. The model used here is the UTAUT (Unified Theory of Acceptance and Use of Technology) model, the research model has six determinants to address intention to use — performance expectancy, perceived risk, price saving, social influence, effort expectancy, and facilitating condition. The data was collected among college students from South India, who are regular in using the mobile application for the ordering. The sample size of 120 respondents was collected and analysed using SEM (Structured Equation Modeling). The SEM results give that the drivers of intention to use the mobile application are social influence and price saving that are significantly related, perceived risk is significant with the social influence, social influence significantly impacts price saving and performance expectancy impacts price saving construct.

Suggested Citation

  • C. Ganeshkumar & M. Meenakshi Sundaresan, 2024. "Mobile Ordering App Adoption in Restaurant Industry during Pandemic: An Empirical Study," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 1-23, February.
    • Handle: RePEc:wsi:ijitmx:v:21:y:2024:i:01:n:s0219877024500019
    DOI: 10.1142/S0219877024500019
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