IDEAS home Printed from https://ideas.repec.org/a/wsi/ijitmx/v20y2023i05ns0219877023500293.html
   My bibliography  Save this article

Technology Acceptance of Neo-Broker Applications: An Empirical Investigation

Author

Listed:
  • Marius Arved Fortagne

    (University of Bayreuth, Bayreuth, Germany)

  • Riccardo Reith

    (University of Bayreuth, Bayreuth, Germany)

  • Khanh Nguyen

    (University of Bayreuth, Bayreuth, Germany)

  • Bettina Lis

    (University of Bayreuth, Bayreuth, Germany)

Abstract

Disruptive neo-broker applications (NBAs) enable users to access financial markets easily and have attracted millions of investors worldwide. As a gamified implementation for financial services, NBAs provide a unique research setting in which to examine the determinants of NBA acceptance among investors, some of whom are wholly inexperienced in financial products. We propose a research model specifically designed to explain the usage intention of NBAs by drawing on established factors from technology acceptance and financial behavior research. We validated the research model empirically with structural equation modeling (NÂ =Â 653) and found significant drivers of NBA acceptance. Distinct from previous finance technologies, we confirmed consumption-oriented factors, including performance expectancy, hedonic motivation, price value, and habit as antecedents of NBA usage intention. From the financial perspective, initial trust and overconfidence were identified as further drivers, while overconfidence in turn is shaped by risk aversion and subjective financial knowledge, indicating a mediated effect on NBA acceptance. Thereby, we present the first NBA-tailored acceptance model that links technology characteristics and financial behavior. Correspondingly, we provide implications for theory and practice.

Suggested Citation

  • Marius Arved Fortagne & Riccardo Reith & Khanh Nguyen & Bettina Lis, 2023. "Technology Acceptance of Neo-Broker Applications: An Empirical Investigation," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 20(05), pages 1-28, August.
    • Handle: RePEc:wsi:ijitmx:v:20:y:2023:i:05:n:s0219877023500293
    DOI: 10.1142/S0219877023500293
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0219877023500293
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0219877023500293?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijitmx:v:20:y:2023:i:05:n:s0219877023500293. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijitm/ijitm.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.