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Capturing Innovative Business Response in Times of Pandemic

Author

Listed:
  • My-Trinh Bui

    (International School, Vietnam National University, Hanoi, Vietnam)

  • Hong-Minh Phi

    (��Institute for North East Asian Studies, Vietnam Academy of Social Sciences, Hanoi, Vietnam)

Abstract

The COVID-19 pandemic urges hospitality and tourism businesses to design innovative responses to rapid competition and challenges. This study begins by finding out how innovation-based collaboration, perceived status certainty, and adaptation to digital technology jointly encourage higher levels of innovative business response to the COVID-19 outbreak under complexity aspects. The findings indicate that adaptation to digital technology, perceived status certainty, and innovation-based collaboration have a strong influence on configuring innovative business responses. This paper provides new insights into how the complexity of human-related, environment-related, and technology-related factors predict the innovative response of business providers in the tourism and hospitality industries.

Suggested Citation

  • My-Trinh Bui & Hong-Minh Phi, 2023. "Capturing Innovative Business Response in Times of Pandemic," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 20(05), pages 1-30, August.
    • Handle: RePEc:wsi:ijitmx:v:20:y:2023:i:05:n:s0219877023500281
    DOI: 10.1142/S0219877023500281
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