Co-Creative Learning in Innovation Laboratories Using Lego Serious Play Workshops

Although innovation laboratories offer creative and distinct physical spaces for mediating and directing innovation processes, research on their applicability for co-creative learning during serious play, particularly through Lego Serious Play (LSP) workshops remains limited. Previous studies suggest that serious play workshops tend to focus on scenarios, problem solving and reflective processes, with limited considerations for joint co-creation and learning potentials within innovation laboratories. Motivated by the creative prospects of metaphoric representations and shared stories, this study explores the possibilities of harnessing LSP for co-creative learning in innovation laboratories. This case study draws theoretical insights and practical relevance from a co-creative learning workshop involving three learning scenarios within a Middle Eastern and emerging economy context. Findings from the workshop show variability in representations, interactions and reflections, shaping possibilities for co-creative learning in innovation laboratories. Representations focus on systems, solutions and problems during fragmented, model-supported, model-mediated and integrated interactions that underpin a range of instance-based, variance-based, convergence-based and divergence-based reflections. These insights contribute to co-creation literature that views value creation as an amalgamation of open, collaborative and user innovation. The study concludes by discussing its theoretical implications, practical applications, and methodological limitations, which serve as the basis for future research directions.