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The Rise of Social Media in Sport: A Bibliometric Analysis

Author

Listed:
  • Samuel López-Carril

    (#x2020;Department of Physical and Sports Education Universitat de València Carrer de Gascó Oliag 3 46020 València, Spain)

  • Paloma Escamilla-Fajardo

    (#x2020;Department of Physical and Sports Education Universitat de València Carrer de Gascó Oliag 3 46020 València, Spain§Department of Entrepreneurship Innovation and Marketing La Trobe University Plenty Rd & Kingsbury Dr, Bundoora Melbourne, VIC 3086, Australia)

  • Maria Huertas González-Serrano

    (#x2021;Department of Teaching and Learning of Physical Plastic and Musical Education Universidad Católica de Valencia San Vicente Mártir Carrer de Sagrado Corazon 5 Godella, 46113 València, Spain)

  • Vanessa Ratten

    (#xA7;Department of Entrepreneurship Innovation and Marketing La Trobe University Plenty Rd & Kingsbury Dr, Bundoora Melbourne, VIC 3086, Australia)

  • Rómulo Jacobo González-García

    (#xB6;Universidad Internacional de Valencia Calle Pintor Sorolla 21, 46002 València, Spain)

Abstract

Social media has revolutionized the sports industry by changing the way athletes, coaches, clubs, federations, sport companies and other industry actors interact. Although academic interest in the emergence of social media in the context of sports has increased in recent years, these platforms have not been studied from a bibliometric viewpoint. Therefore, this study examined the scientific production of social media in sports using descriptive bibliometric software. The most prolific authors, journals, institutions, number of citations and networks of authorship are identified. From the bibliometric analysis, implications for sport managers and future research directions for social media in sports are stated.

Suggested Citation

  • Samuel López-Carril & Paloma Escamilla-Fajardo & Maria Huertas González-Serrano & Vanessa Ratten & Rómulo Jacobo González-García, 2020. "The Rise of Social Media in Sport: A Bibliometric Analysis," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 17(06), pages 1-29, October.
    • Handle: RePEc:wsi:ijitmx:v:17:y:2020:i:06:n:s0219877020500418
    DOI: 10.1142/S0219877020500418
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    Citations

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    Cited by:

    1. Abu Bashar & Mohammad Wasiq & Brighton Nyagadza & Eugine Tafadzwa Maziriri, 2024. "Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis," Future Business Journal, Springer, vol. 10(1), pages 1-16, December.
    2. Naofumi Otomo & Kazutoshi Sasahara & Makoto Mizuno & Yukie Sano, 2025. "Quantifying collective attention and fan engagement: a case study of the Japanese professional baseball league," Journal of Computational Social Science, Springer, vol. 8(2), pages 1-15, May.

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