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Hybrid Modeling Approach To Competitiveness Through Fast Strategy

Author

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  • SAMULI KORTELAINEN

    (Department of Industrial Management, Lappeenranta University of Technology, P. O. Box 20, 53850 Lappeenranta, Finland)

  • LAURI LÄTTILÄ

    (Department of Industrial Management, Lappeenranta University of Technology, P. O. Box 20, 53850 Lappeenranta, Finland)

Abstract

Understanding the sources of sustained competitive advantage is the fundamental task of strategic management research. An interesting concept of fast strategy has emerged, which builds a firm's competitiveness from its ability to react to change more rapidly than its competitors. We approach this concept with a simulation model based on a hybrid modeling technique. The simulation model is used to test the profitability of the fast strategy concept in different business environment conditions. The theoretical finding of our study supports the fast strategy concept and shows that there are some internal and external factors that control the value of agility. The methodological finding of this work is that the hybrid modeling technique offers an interesting platform for understanding the effects of environmental dynamics in strategic and technology management research.

Suggested Citation

  • Samuli Kortelainen & Lauri Lättilä, 2013. "Hybrid Modeling Approach To Competitiveness Through Fast Strategy," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 10(05), pages 1-27.
    • Handle: RePEc:wsi:ijitmx:v:10:y:2013:i:05:n:s0219877013400166
    DOI: 10.1142/S0219877013400166
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    Cited by:

    1. Kasper Edwards & Robert G. Cooper & Tomas Vedsmand & Giulia Nardelli, 2019. "Evaluating the Agile-Stage-Gate Hybrid Model: Experiences From Three SME Manufacturing Firms," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(08), pages 1-32, December.

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