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Identification, Classification, And Prioritization Of Risks Associated With A Disruptive Technology Process

Author

Listed:
  • ANIRBAN GANGULY

    (School of Systems and Enterprises, Babbio Building, 5th Floor, Stevens Institute of Technology, Castle Point at Hudson, Hoboken, NJ 07030, United States of America)

  • ROSHANAK NILCHIANI

    (School of Systems and Enterprises, Babbio Building, 5th Floor, Stevens Institute of Technology, Castle Point at Hudson, Hoboken, NJ 07030, United States of America)

  • JOHN V. FARR

    (School of Systems and Enterprises, Babbio Building, 5th Floor, Stevens Institute of Technology, Castle Point at Hudson, Hoboken, NJ 07030, United States of America)

Abstract

Disruptive technology (DT) is an emerging technology whose arrival in the marketplace signifies the eventual displacement of the existing dominant technology. Identifying and assessing the risks associated with the various phases of a DT process is one of the key challenges a firm developing the technology might encounter. This paper identifies, classifies, and prioritizes a set of possible risks associated with different phases of a DT process. The paper presents ideas that differ from traditional risk assessment for new product development in that DT occurs at a different pace. These results can be used to develop a technology as well as a risk mitigation strategy.

Suggested Citation

  • Anirban Ganguly & Roshanak Nilchiani & John V. Farr, 2011. "Identification, Classification, And Prioritization Of Risks Associated With A Disruptive Technology Process," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 8(02), pages 273-293.
    • Handle: RePEc:wsi:ijitmx:v:08:y:2011:i:02:n:s0219877011002313
    DOI: 10.1142/S0219877011002313
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    Cited by:

    1. Anirban Ganguly & Naveen Das & John V. Farr, 2017. "The Role of Marketing Strategies in Successful Disruptive Technologies," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 14(03), pages 1-20, June.

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