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Use Of Processes And Methods In Npd — A Survey Of Malaysian Industry

Author

Listed:
  • AMMAR AL SHALABI

    (Faculty of Engineering and Technology, Multimedia University, 75450 Melaka, Malaysia)

  • JONAS RUNDQUIST

    (Centre for Technology, Innovation and Marketing Management (CTIM), School of Business and Engineering, Halmstad University, PO Box 823, S30118, Halmstad, Sweden)

Abstract

Recently, there has been a considerable interest for New Product Development (NPD) in Malaysian firms. The purpose of this study is to highlight the use of NPD processes and methods in Malaysian industry with focus on the formal NPD-processes, NPD Strategies, Outsourcing of NPD activities, and the Organizing of NPD. A total of 72 useful questionnaires were analyzed in the study. The results from the study are compared with the results from similar studies that have been carried out in US and Sweden in the same context. The results indicate that the use of formal NPD-processes, in Malaysia, is markedly lower than in USA and Sweden.

Suggested Citation

  • Ammar Al Shalabi & Jonas Rundquist, 2009. "Use Of Processes And Methods In Npd — A Survey Of Malaysian Industry," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 6(04), pages 379-400.
    • Handle: RePEc:wsi:ijitmx:v:06:y:2009:i:04:n:s0219877009001650
    DOI: 10.1142/S0219877009001650
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    Cited by:

    1. Gerrit Anton De Waal & Paul Knott, 2019. "Npd Tools, Thoroughness And Performance In Small Firms," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 23(06), pages 1-26, August.

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