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Strategic And Operative Level Front-End Innovation Activities — Integration Perspective

Author

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  • JARNO POSKELA

    (Innovation Management Institute, Helsinki University of Technology, Otaniementie 17, Espoo, FI-02015 HUT, Finland)

Abstract

The front-end phase is in the literature generally regarded as the most critical phase of the innovation process. Front-end management has a strategic nature since important decisions related e.g. to target markets and the main functionalities of products are done in the front-end phase. This article examines how the integration of strategic and operative level front-end activities is perceived by top managers in the product innovation context. The findings indicate that companies exploit different strategy-making processes, and that each strategy-making mode is prone to particular integration challenges. The results show that the effectiveness of integration of strategic and operative level front-end activities is dependent on the level of concreteness of the defined business strategies, the amount of business-minded decision making, and the balance between control and creativity.

Suggested Citation

  • Jarno Poskela, 2007. "Strategic And Operative Level Front-End Innovation Activities — Integration Perspective," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 4(04), pages 433-456.
    • Handle: RePEc:wsi:ijitmx:v:04:y:2007:i:04:n:s021987700700117x
    DOI: 10.1142/S021987700700117X
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