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Commercial Aspects Of Converged Telecom-Broadcasting Service: Insights From The Satellite Dmb Service In Korea

Author

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  • YEONG-WHA SAWNG

    (Information Technology Management Group, Electronic and Telecommunications Research Institute, 161 Gajeong-dong, Yuseoung-Gu, Daejeon, 305-350, Korea)

  • HYUN-SOO HAN

    (Information Technology Management Track, College of Information and Communications, Hanyang University, 17 Haengdang-dong, Seongdong-Gu, Seoul, 133-791, Korea)

Abstract

One of the dominant trends in Korea's IT industry of late is digital convergence. Of all forms of digital convergence, the one between telecommunications and broadcasting in the form of satellite DMB (Digital Media Broadcasting) service is regarded as the most innovative, and it is eliciting interest from a technological and regulatory viewpoint, as well as from a business model perspective. In this paper, as an exemplary case study, we describe the distinctive characteristics of satellite DMB service, forecast market acceptance for satellite DMB service and provide quantified estimation results. The focus of the study is on gauging how successful is the market debut for this leading convergence service. The paper also examines other services of similar type, subject to the same regulations, for comparative purposes, and the estimation of the market acceptance for satellite DMB service which draws on theories of innovation diffusion. Satellite DMB service, being one of the culminations of the telecom-broadcasting convergence initiatives of recent times (the findings of this study, as has been confirmed by recent Korean experiences) can be useful for further research on similar digital convergence service products.

Suggested Citation

  • Yeong-Wha Sawng & Hyun-Soo Han, 2005. "Commercial Aspects Of Converged Telecom-Broadcasting Service: Insights From The Satellite Dmb Service In Korea," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 2(04), pages 411-431.
    • Handle: RePEc:wsi:ijitmx:v:02:y:2005:i:04:n:s0219877005000605
    DOI: 10.1142/S0219877005000605
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