IDEAS home Printed from https://ideas.repec.org/a/wsi/ijitdm/v07y2008i03ns0219622008003009.html
   My bibliography  Save this article

Evaluation Of Small- And Medium-Sized Display Market Forecasts

Author

Listed:
  • JEN-HUNG HUANG

    (Department of Management Science, National Chiao Tung University, 1001 Ta Hsueh Road, Hsinchu, 300, Taiwan)

  • HYLEY HUANG

    (National Chiao Tung University, Wintek Corporation, 10 Chien-Kuo Road, TEPZ Tantzu, Taichung 427, Taiwan)

  • CHENG-FEW LEE

    (Rutgers University, 94 Rockefeller Road, Piscataway, New Jersey, USA)

Abstract

The main purpose of this paper is to evaluate small- and medium-sized display market forecasts made by a market research firm. Hypotheses concerning the relationship between stages of technology development and the accuracy of market forecasts are first developed. The hypotheses are then tested and evaluated using the data issued by one market research company, Techno Systems Research (TSR). Kruskal–Wallis rank sum test and nonparametric simple regression are the statistical methods used.The results of the data analysis showed that the forecasts made by the market research company are dependable for mature technology in mature markets, whereas for a new technology their forecasts are inaccurate. Furthermore, the accuracy of forecasts quite often does not improve over time.To our knowledge, no prior published works examine the accuracy of the forecasts made by market research firms. This research shows that small- and medium-sized display manufacturers have to be cautious when using forecast data from market research firms.

Suggested Citation

  • Jen-Hung Huang & Hyley Huang & Cheng-Few Lee, 2008. "Evaluation Of Small- And Medium-Sized Display Market Forecasts," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 7(03), pages 517-528.
    • Handle: RePEc:wsi:ijitdm:v:07:y:2008:i:03:n:s0219622008003009
    DOI: 10.1142/S0219622008003009
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0219622008003009
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0219622008003009?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:ijitdm:v:07:y:2008:i:03:n:s0219622008003009. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/ijitdm/ijitdm.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.