Better Togetherâ €” The Interplay Between Digital Transformation And Sustainability Transformation To Realise Twin Transformation

The urgency of digital transformation is undeniable. At the same time, societal challenges have brought sustainability transformation to the top of research and management agendas. Driven by the growing demands of digitalisation and sustainability, organisations must think about both transformations together to leverage synergies, save resources, and act effectively. However, the convergence of both transformations remains poorly understood, and an integrated perspective that focuses on the two transformations’ detailed interplay is required. We refer to this interplay as twin transformation (TT) and present a TT model based on a structured literature review and 32 exploratory interviews as the key findings of our study. Building on the work system theory, the TT model illustrates the mutually reinforcing relationships between both transformations across eight organisational layers. Our research contributes to the explanatory knowledge of TT and serves as a foundation for further theorising about this novel phenomenon. As for practice, the TT model provides valuable insights for organisations on how to leverage the strengths of both transformations and become twin transformers.