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A Service-Dominant Logic For Digital Transformation Research And Practice: Systematic Review, Research Agenda, And Implementation Roadmap

Author

Listed:
  • SUSAN STEAD

    (Healthcare Innovation and Digital Responsibility Lab, RWTH Aachen University (TIME Research Area), Institute for Technology and Innovation Management (TIM), Kackertstr. 7, 52072, Aachen, Germany)

  • DAVID ANTONS

    (Entrepreneurship and Innovation Management, Institute for Entrepreneurship, University of Bonn, Bering-straße 1, 53115, Bonn, Germany)

  • CHRISTOPH BREIDBACH

    (Business Information Systems and UQ Service Innovation Alliance, Business School, The University of Queensland, St Lucia, Brisbane, QLD 4072, Australia)

  • LEONA BRUST

    (Institute for Technology and Innovation Management (TIM) and Centre for Teaching Development and Innovation, H-BRS University of Applied Science, Grantham-Allee 20, 53757 Sankt Augustin, Germany)

  • PATRICK CICHY

    (Institute of Applied Data Science and Finance, Bern University of Applied Science, Brückenstrasse 73, 3005 Bern, Switzerland)

  • TORSTEN-OLIVER SALGE

    (Institute for Technology and Innovation Management (TIM), RWTH Aachen University (TIME Research Area), Kackertstr. 7, 52072, Aachen, Germany)

Abstract

The interdisciplinary nature of digital transformation requires a shift from theorizing within disciplinary silos to leveraging theory in a way that helps bridge disciplinary boundaries. This study seeks to contribute to this objective by demonstrating that service-dominant logic (S-D logic) as a meta-theory has strong potential to connect IS, service, innovation, and marketing scholars as well as practitioners in understanding and shaping digital transformation. For this purpose, we conduct a computational literature review and create a map of the S-D logic research landscape. Based on this map, we assess how the S-D logic can help address some of the key gaps in our understanding of digital transformation leading to a cross-disciplinary agenda for future research. We argue that an S-D logic perspective on digital transformation can also be informative for practitioners involved in digital transformation activities, whom we equip with an actionable roadmap for implementation.

Suggested Citation

  • Susan Stead & David Antons & Christoph Breidbach & Leona Brust & Patrick Cichy & Torsten-Oliver Salge, 2025. "A Service-Dominant Logic For Digital Transformation Research And Practice: Systematic Review, Research Agenda, And Implementation Roadmap," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 29(03n04), pages 1-47, May.
    • Handle: RePEc:wsi:ijimxx:v:29:y:2025:i:03n04:n:s1363919625300028
    DOI: 10.1142/S1363919625300028
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