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Business Model Innovation 2.0: A Conceptual Approach To Add Responsibility

Author

Listed:
  • VALENTIN ERNST

    (University of St. Gallen, Dufourstrasse 50, 9000 St. Gallen, Switzerland)

  • CHRISTOPH H. WECHT

    (New Design University, Mariazeller Strasse 97a, 3100 St. Pölten, Austria)

  • MAXIMILIAN BÖGER

    (New Design University, Mariazeller Strasse 97a, 3100 St. Pölten, Austria)

  • FRANK KOPPENHAGEN

    (Hamburg University of Applied Sciences (HAW Hamburg), Department of Mechanical Engineering and Production Management, Berliner Tor 21, 20099 Hamburg, Germany)

Abstract

In this paper, a responsible business model innovation process is developed based on the existing process of the St. Gallen Business Model Navigator. For its development, a literature review was conducted to formulate requirements that a responsible business model innovation process should fulfil. In particular, the four guiding principles of responsible research and innovation were considered: anticipation, inclusion, reflection, and responsiveness. Based on these findings, several aspects were added to the Business Model Navigator. The focus was on extending the description of a business model along the magic triangle with two additional levels, the environmental one and the social one. Additionally a new step was added in the initiation phase to make the purpose of the process more visible. The results contribute to the current understanding of a responsible business model innovation process, where ethical, social, and environmental aspects are included as core parts of the business model itself.

Suggested Citation

  • Valentin Ernst & Christoph H. Wecht & Maximilian Bã–Ger & Frank Koppenhagen, 2023. "Business Model Innovation 2.0: A Conceptual Approach To Add Responsibility," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 27(05), pages 1-20, June.
    • Handle: RePEc:wsi:ijimxx:v:27:y:2023:i:05:n:s1363919623400042
    DOI: 10.1142/S1363919623400042
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