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Affordable Innovation Rejection Attitudes: Conceptualisation, Scale Development, And Validation

Author

Listed:
  • MARIO SCHAARSCHMIDT

    (Northumbria University, Amsterdam Campus, The Netherlands)

  • GIANFRANCO WALSH

    (��Leibniz University Hannover, Germany)

  • NADINE HIETSCHOLD

    (��Bern University of Applied Sciences, Switzerland)

  • ARIANE SEGELITZ-KARSTEN

    (�Friedrich-Schiller-University of Jena, Germany)

Abstract

Affordable innovations, which serve consumers with a low willingness or ability to pay, are a means to address grand challenges while also generating economic value. However, less is known about how managers’ and decision makers’ individual-level preferences and attitudes for or against affordable innovation hinder their development. Hence, in addition to identifying and conceptualising the affordable innovation rejection (AIR) attitudes of decision makers as a major obstacle, this study proposes a scale to measure them. Specifically, with a series of qualitative and quantitative studies, this research develops and validates a parsimonious psychometric scale that can measure decision makers’ AIR attitudes. The resulting six-item scale is based on a tripartite AIR conceptualisation, which proves valid in terms of convergent, discriminant, experimental, nomological, predictive, and test–retest reliability. The proposed research agenda in turn details some possible applications of this scale.

Suggested Citation

  • Mario Schaarschmidt & Gianfranco Walsh & Nadine Hietschold & Ariane Segelitz-Karsten, 2022. "Affordable Innovation Rejection Attitudes: Conceptualisation, Scale Development, And Validation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 26(06), pages 1-32, August.
    • Handle: RePEc:wsi:ijimxx:v:26:y:2022:i:06:n:s1363919622500463
    DOI: 10.1142/S1363919622500463
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