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Entrepreneurship And Market Orientation As Determinants Of Innovation: The Role Of Business Size

Author

Listed:
  • ÓSCAR GONZÁLEZ-BENITO

    (Departamento Administración y Economía de la Empresa, Universidad de Salamanca, Campus Miguel de Unamuno, 37007 – Salamanca (Spain), Spain)

  • PABLO A. MUÑOZ-GALLEGO

    (Departamento Administración y Economía de la Empresa, Universidad de Salamanca, Campus Miguel de Unamuno, 37007 – Salamanca (Spain), Spain)

  • EVELYN GARCÍA-ZAMORA

    (Departamento Administración y Economía de la Empresa, Universidad de Salamanca, Campus Miguel de Unamuno, 37007 – Salamanca (Spain), Spain)

Abstract

In an important effort to understand what enhances innovation, the extent to which innovative actions rest on organisational values, beliefs and interests is particularly crucial. This study analyses the impact of organisational culture — specifically, the firm's entrepreneurial and market orientation — on different innovation dimensions. It also considers the role of business size in the relationship between organisational culture and innovation. An empirical study with a sample of 440 variously sized enterprises from five industrial sectors in Spain demonstrates the relationship between market orientation and entrepreneurship and innovation. Business size does not cause the relationship, though it moderates the relationship regarding management and marketing innovations.

Suggested Citation

  • Óscar González-Benito & Pablo A. Muñoz-Gallego & Evelyn García-Zamora, 2015. "Entrepreneurship And Market Orientation As Determinants Of Innovation: The Role Of Business Size," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(04), pages 1-28.
    • Handle: RePEc:wsi:ijimxx:v:19:y:2015:i:04:n:s1363919615500358
    DOI: 10.1142/S1363919615500358
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    Cited by:

    1. Dziallas, Marisa & Blind, Knut, 2019. "Innovation indicators throughout the innovation process: An extensive literature analysis," Technovation, Elsevier, vol. 80, pages 3-29.

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