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Intermediate Search Elements And Method Combination In Lead-User Searches

Author

Listed:
  • SAMPSA HYYSALO

    (Department of Design & Department of Management Studies, Aalto University, P. O. Box 31000, FI-00076 Aalto, Finland)

  • PIA HELMINEN

    (Department of Industrial Engineering and Management, Aalto University, P. O. Box 17700, FI-00076 Aalto, Finland)

  • SAMULI MÄKINEN

    (Department of Engineering Design and Production, Aalto University, P. O. Box 17700, FI-00076 Aalto, Finland)

  • MIKAEL JOHNSON

    (Helsinki Institute for Information Technology HIIT, Aalto University, P. O. Box 15600, FI-00076 Aalto, Finland)

  • JOUNI K. JUNTUNEN

    (Department of Management Studies, Aalto University, P. O. Box 21210, FI-00076 Aalto, Finland)

  • STEPHANIE FREEMAN

    (Department of Management Studies, Aalto University, P. O. Box 21210, FI-00076 Aalto, Finland)

Abstract

Users play an increasingly important role in product and service innovation. Finding the right users can require substantial search effort. Network searches are increasingly popular in searching for rare lead users. In these searches, implicit and inexact referrals have been found to comprise a substantial number of network referrals; numbers as high as 70% of the most important referrals to sought people have been reported. To aid handling such referrals during network searches, we explicate their status as intermediate referral types, and how these referral types relate to known search methods. The constraints set by intermediate referrals could potentially be overcome and their potential be capitalized through more extensive method combination in network searches than has been trialed to date. We proceed to offer a proof of concept for such searches through documenting how we ran them in four realworld searches and chart future research avenues.

Suggested Citation

  • Sampsa Hyysalo & Pia Helminen & Samuli Mäkinen & Mikael Johnson & Jouni K. Juntunen & Stephanie Freeman, 2015. "Intermediate Search Elements And Method Combination In Lead-User Searches," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 1-41.
    • Handle: RePEc:wsi:ijimxx:v:19:y:2015:i:01:n:s1363919615500073
    DOI: 10.1142/S1363919615500073
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    Cited by:

    1. Hurmelinna-Laukkanen, Pia & Nätti, Satu & Pikkarainen, Minna, 2021. "Orchestrating for lead user involvement in innovation networks," Technovation, Elsevier, vol. 108(C).
    2. Martin G Moehrle & Irina Pfennig & Jan M Gerken, 2017. "Identifying Lead Users In A B2b Environment Based On Patent Analysis — The Case Of The Crane Industry," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 21(06), pages 1-20, August.

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