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More Than One Decade Of Viagra: What Lessons Can Be Learned From Intellectual Property Rights In The Erectile Dysfunction Market?

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  • CÁSSIA RITA PEREIRA DA VEIGA

    (Pontifical Catholic University of Parana, Business School, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • CLAUDIMAR PEREIRA DA VEIGA

    (Pontifical Catholic University of Parana, Business School, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • JANSEN MAIA DEL CORSO

    (Pontifical Catholic University of Parana, Business School, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

  • EDUARDO WINTER

    (Brazilian National Institute of Industrial Property (INPI), Rio de Janeiro, Brazil)

  • WESLEY VIEIRA DA SILVA

    (Pontifical Catholic University of Parana, Business School, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil)

Abstract

The general objective of this study is to investigate the erectile dysfunction pharmaceutical market over the past two decades (1990–2010) through patent data analysis. The study of the erectile dysfunction market allows the analysis of the technological trajectory of Viagra® in its several phases, since the launching of a radical innovation, going through the accommodation of incremental innovations and eventually the release of generic versions of that product. This is a descriptive, documentary, longitudinal research that analyses five research hypotheses. The results show how the erectile dysfunction market has developed over the years and the lessons that can be extracted regarding Intellectual Property Rights for countries, companies and governments, including political and social considerations about how much should a patent protect innovation.

Suggested Citation

  • Cássia Rita Pereira Da Veiga & Claudimar Pereira Da Veiga & Jansen Maia Del Corso & Eduardo Winter & Wesley Vieira Da Silva, 2014. "More Than One Decade Of Viagra: What Lessons Can Be Learned From Intellectual Property Rights In The Erectile Dysfunction Market?," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 18(04), pages 1-29.
    • Handle: RePEc:wsi:ijimxx:v:18:y:2014:i:04:n:s1363919614500273
    DOI: 10.1142/S1363919614500273
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