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Classifying Design And Design Management In Seasonal Industries

Author

Listed:
  • CLAUDIA ECKERT

    (Engineering Design Centre, Department of Engineering, University of Cambridge, Trumpington Street, Cambridge, CB2 1PZ, UK)

  • ADRIAN DEMAID

    (Department of Design and Innovation, Open University, Milton Keynes, MK7 6AA, UK)

Abstract

This paper classifies design processes in seasonal industries, where designs of consumer products have to be delivered to tight deadlines, from the viewpoint of the relationship between the design company, the retailer and the final customers. The paper looks specifically at the risk that designers and retailers carry, the design rework required by the retailer and the communication between the retailer and the designer. We employ a motoring metaphor to show six models of design.

Suggested Citation

  • Claudia Eckert & Adrian Demaid, 2001. "Classifying Design And Design Management In Seasonal Industries," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 5(04), pages 401-425.
    • Handle: RePEc:wsi:ijimxx:v:05:y:2001:i:04:n:s1363919601000439
    DOI: 10.1142/S1363919601000439
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