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Innovation In Communicating Ideas About The Future

Author

Listed:
  • GILL RINGLAND

    (ICL, Observatory House, Windsor Road, Slough SL1 2EY, UK)

Abstract

We in ICL have understood some of the challenges and opportunities of the future, but have not yet found a way of communicating this effectively to our customers. This paper describes the background to our innovation in experimenting with using virtual reality to communicate ideas about the future, and the lessons learnt so far.

Suggested Citation

  • Gill Ringland, 2000. "Innovation In Communicating Ideas About The Future," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 4(02), pages 173-186.
    • Handle: RePEc:wsi:ijimxx:v:04:y:2000:i:02:n:s1363919600000123
    DOI: 10.1142/S1363919600000123
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