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An Exploratory Study Of Project Vision: Its Components And Impact On Innovation Success

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  • GARY S. LYNN

    (Wesley J. Howe School of Technology Management, Stevens Institute of Technology, Castle Point on Hudson, Hoboken, NJ 07030 , USA)

Abstract

The concept of corporate vision has been receiving considerable attention in the strategy scholarship. A clear and lofty organisational vision can provide direction to a company and can positively impact on its ability to succeed. Yet research on vision at the project level has been curiously lacking. The purpose of this research is to define project vision, discuss its components and its impact on successful new product development. By studying the vision on a series of innovations at one company (IBM), we identified several components of an effective vision that include clarity, agreement, support and stability. This article concludes with an assessment of the applicability of these vision components for the extreme form of innovation called radical innovation.

Suggested Citation

  • Gary S. Lynn, 1999. "An Exploratory Study Of Project Vision: Its Components And Impact On Innovation Success," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 3(01), pages 91-109.
  • Handle: RePEc:wsi:ijimxx:v:03:y:1999:i:01:n:s1363919699000050
    DOI: 10.1142/S1363919699000050
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