IDEAS home Printed from https://ideas.repec.org/a/wsi/apjorx/v32y2015i04ns0217595915500219.html
   My bibliography  Save this article

Modeling Competition over Product Life Cycles

Author

Listed:
  • Ka Ching Chan

    (School of Mechanical and Manufacturing Engineering, The University of New South Wales, Sydney, NSW 2052, Australia;
    Department of Computer Science and Information Technology, La Trobe University, Bendigo, VIC 3552, Australia)

  • Terry M. Mills

    (Bendigo Health, Bendigo, VIC 3552, Australia)

Abstract

This paper presents a mathematical model, linking the classical Markov models for brand switching and models for product life cycles, to forecast competition analysis and market share. This integrated model can be used to forecast market shares of all competitors, and their market shares, including customers retained, customers gained from market growth, and customers gained from competitors over the product life cycle. Such information provides forecasters with valuable insight about their market positions. The model is generic and can be applied to different types of products and services, under different types and patterns of product life cycle curves. A numerical example on a typical mobile telecommunication industry is used to illustrate the application of the proposed approach.

Suggested Citation

  • Ka Ching Chan & Terry M. Mills, 2015. "Modeling Competition over Product Life Cycles," Asia-Pacific Journal of Operational Research (APJOR), World Scientific Publishing Co. Pte. Ltd., vol. 32(04), pages 1-16.
    • Handle: RePEc:wsi:apjorx:v:32:y:2015:i:04:n:s0217595915500219
    DOI: 10.1142/S0217595915500219
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0217595915500219
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0217595915500219?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:apjorx:v:32:y:2015:i:04:n:s0217595915500219. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/apjor/apjor.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.