IDEAS home Printed from https://ideas.repec.org/a/wsi/acrjxx/v27y2023i04ns0218927523500141.html
   My bibliography  Save this article

Renoir Jigsaw Puzzle, Inc.: Making Puzzles More Than Just Puzzles

Author

Listed:
  • Chih-Ning Chu

    (Chung Yuan Christian University, Taoyuan City, Taiwan)

  • Grace C. Su

    (McNeese State University, Lake Charles, LA, USA)

  • Ting-Yuan Huang

    (Feng Chia University, Taichung, Taiwan)

Abstract

This case describes the marketing strategy and business model of Renoir Inc., a premium jigsaw puzzle retailer which offers high-quality art puzzles and customized framing services. By taking advantage of the IKEA effect associated with puzzles, Renoir sets premium prices, establishes a group of loyal customers, and appropriates better profits. Students are expected to understand the theoretical mechanisms underpinning Renoir’s strategy and be able to apply that knowledge to assess the magnitude of the two challenges Renoir encountered during the COVID pandemic: (1) demand decline due to the economic lockdowns, and (2) supply shortage from the premium European puzzle makers. Based on the information provided, students should be able to propose feasible solutions.

Suggested Citation

  • Chih-Ning Chu & Grace C. Su & Ting-Yuan Huang, 2023. "Renoir Jigsaw Puzzle, Inc.: Making Puzzles More Than Just Puzzles," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 27(04), pages 283-301, December.
    • Handle: RePEc:wsi:acrjxx:v:27:y:2023:i:04:n:s0218927523500141
    DOI: 10.1142/S0218927523500141
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0218927523500141
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0218927523500141?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:acrjxx:v:27:y:2023:i:04:n:s0218927523500141. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/acrj/acrj.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.