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Ahkera Smart Tech: A High-Tech Venture’s Global Entrepreneurship in Asia

Author

Listed:
  • Young-Choon Kim

    (Ulsan National Institute of Science and Technology (UNIST), Ulsan, Korea)

  • Hyeonjin Cha

    (Ulsan National Institute of Science and Technology (UNIST), Ulsan, Korea)

  • Taekyun Kim

    (Ulsan National Institute of Science and Technology (UNIST), Ulsan, Korea)

Abstract

Ahkera Smart Tech is a technology start-up specialized in baggage loading, a niche market of airport baggage handling system. Its robotics technology has great potential to revolutionize baggage loading by improving operational efficiency, accuracy and safety in the airport. As Ahkera brings its innovation to a global stage, the management team is keen on Asian markets. Aviation industry in Asia has observed exploding demand for air traffic, providing great market opportunities for Ahkera. As a non-Asian startup, Ahkera faces significant challenges in market penetration and global strategic management in order to ride on Asian opportunities.

Suggested Citation

  • Young-Choon Kim & Hyeonjin Cha & Taekyun Kim, 2017. "Ahkera Smart Tech: A High-Tech Venture’s Global Entrepreneurship in Asia," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 21(02), pages 311-346, December.
    • Handle: RePEc:wsi:acrjxx:v:21:y:2017:i:02:n:s0218927517500110
    DOI: 10.1142/S0218927517500110
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