IDEAS home Printed from https://ideas.repec.org/a/wsi/acrjxx/v21y2017i01ns021892751750002x.html
   My bibliography  Save this article

Chery Automobile

Author

Listed:
  • Biao Luo

    (School of Management, University of Science and Technology of China, Hefei, Anhui, P.R. China)

  • Chengyuan Wang

    (School of Management, University of Science and Technology of China, Hefei, Anhui, P.R. China)

  • Liang Liang

    (School of Management, University of Science and Technology of China, Hefei, Anhui, P.R. China)

Abstract

Chery, which used to be the leader of Chinese indigenous automobile manufacturers as well as the entry-level market, has been losing its leader position since 2010. Chery, founded in 1997, has experienced a radical expansion along with industrial liberalization and economic growth in China since 2000. In 2007, Chery started the internationalization strategy by launching two middle and high-end brands and developing a series of joint ventures consecutively. However, Chery has confronted various challenges since 2010 with the growing maturity of Chinese automobile industry, including declining domestic sales and market share, and thus was in a weak position under attack. Finally, Chery announced its tactical adjustments in April 2013.This case describes the co-evolution between the environmental transitions of Chinese automotive industry and the business strategies of Chery. Students are asked to analyze the development of Chery and provide specific suggestions of future directions on competitive strategy for Chery.

Suggested Citation

  • Biao Luo & Chengyuan Wang & Liang Liang, 2017. "Chery Automobile," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 21(01), pages 37-80, June.
    • Handle: RePEc:wsi:acrjxx:v:21:y:2017:i:01:n:s021892751750002x
    DOI: 10.1142/S021892751750002X
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S021892751750002X
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S021892751750002X?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:acrjxx:v:21:y:2017:i:01:n:s021892751750002x. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/acrj/acrj.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.