IDEAS home Printed from https://ideas.repec.org/a/wsi/acrjxx/v19y2015i01ns0218927515500042.html
   My bibliography  Save this article

mKrishi

Author

Listed:
  • Ashish Hajela

    (Indian Institute of Management Lucknow, India)

  • M. Akbar

    (Indian Institute of Management Lucknow, India)

Abstract

The case is about mKrishi, a mobile based agro advisory system launched by TCS as a pilot project in India. The purpose of the innovative venture is to provide personalized, integrated, interactive advice and information regarding agricultural activities to the farmers, based on their local conditions through mobile handset in their native language. The pilot project has shown social and business benefits as well as challenges. TCS has been contemplating on launching mKrishi as a full scale commercial venture.

Suggested Citation

  • Ashish Hajela & M. Akbar, 2015. "mKrishi," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 19(01), pages 103-126, June.
    • Handle: RePEc:wsi:acrjxx:v:19:y:2015:i:01:n:s0218927515500042
    DOI: 10.1142/S0218927515500042
    as

    Download full text from publisher

    File URL: http://www.worldscientific.com/doi/abs/10.1142/S0218927515500042
    Download Restriction: Access to full text is restricted to subscribers
    File URL: https://libkey.io/10.1142/S0218927515500042?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:wsi:acrjxx:v:19:y:2015:i:01:n:s0218927515500042. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Tai Tone Lim (email available below). General contact details of provider: http://www.worldscinet.com/acrj/acrj.shtml .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.