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Eko: The Mobile Phone as a Financial Identity

Author

Listed:
  • Kavitha Ranganathan

    (Indian Institute of Management, (IIM-Ahmedabad), India)

  • Amit Kapoor

Abstract

Eko Financial Service Private Limited is a young Indian start-up that uses mobile technology for bringing banking to the bottom of the pyramid market. Eko leverages the Banking Correspondent model propagated by the Reserve Bank of India, to provide bank accounts and remittance services for those who have been excluded from the formal banking institutions. With an innovative low-cost technology solution which uses open-source software and cloud computing, the case illustrates how Eko hopes to leverage the mobile revolution sweeping the country to provide financial services to the masses.

Suggested Citation

  • Kavitha Ranganathan & Amit Kapoor, 2014. "Eko: The Mobile Phone as a Financial Identity," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 18(01), pages 143-173.
    • Handle: RePEc:wsi:acrjxx:v:18:y:2014:i:01:n:s0218927514500060
    DOI: 10.1142/S0218927514500060
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