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BOL China

Author

Listed:
  • Juan Antonio Fernandez

    (China Europe International Business School, No. 699, Hongfeng Road, Shanghai, 201206, P.R. China)

  • Jennifer Z. Wang

    (China Europe International Business School, No. 699, Hongfeng Road, Shanghai, 201206, P.R. China)

  • Dongjun Chen

    (China Europe International Business School, No. 699, Hongfeng Road, Shanghai, 201206, P.R. China)

Abstract

BOL China was part of the German group Bertelsmann, one of the biggest media groups in the world. The company was the pioneer of e-business in China with the establishment of Bertelsmann on Line (BOL China). The case presents the situation of the company after one year of operations and relates the difficulties of starting an e-business when the infrastructure of the country was limited. It describes the characteristics of e-business and the demands it posed in terms of strategy and operations. Finally, the case also explores the design of a performance measurement system for the e-business, using the Balanced Score-card as a model.

Suggested Citation

  • Juan Antonio Fernandez & Jennifer Z. Wang & Dongjun Chen, 2003. "BOL China," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 7(02), pages 115-144.
    • Handle: RePEc:wsi:acrjxx:v:07:y:2003:i:02:n:s0218927503000392
    DOI: 10.1142/S0218927503000392
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