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Video Streaming in Southeast Asia: Blockbuster at the Edge

Author

Listed:
  • Peter Raven

    (Seattle University, 900 Broadway, Seattle, WA 98122, USA)

  • C. Patrick Fleenor

    (Seattle University, 900 Broadway, Seattle, WA 98122, USA)

  • Kristie Kucur

    (Blockbuster, Inc., USA)

Abstract

Blockbuster was a world leader in video rentals and sales, DVDs and video game retail outlets. Their international expansion strategy called for developing the video streaming market. Determining the ideal location for their first initiative is the subject of this case. A decision must be made between Korea, Singapore, and Taiwan. The choice was not obvious, as all three had both positive and some less attractive features. Broadband was a requirement for video streaming and is already in use in the region, at least to some extent. However, several marketing issues arose. Realizing that success in the initial market would have a strong influence on the likelihood of success in South-East Asia and perhaps in the larger Asia-Pacific region, the decision as to which country to select and how to approach the market with video streaming was critical.

Suggested Citation

  • Peter Raven & C. Patrick Fleenor & Kristie Kucur, 2003. "Video Streaming in Southeast Asia: Blockbuster at the Edge," Asian Case Research Journal (ACRJ), World Scientific Publishing Co. Pte. Ltd., vol. 7(02), pages 195-218.
    • Handle: RePEc:wsi:acrjxx:v:07:y:2003:i:02:n:s0218927503000380
    DOI: 10.1142/S0218927503000380
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