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On the evaluation of investment proposals having multiple attributes

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  • Robert R. Trippi

Abstract

A framework is developed for analyzing the likelihood of acceptance of an investment project proposal when objectives are uncertain. The foundation is a utility model of top management's choice process, modified if need be through a Bayesian approach which takes into account any apparent inconsistency in the history of past proposal acceptances and rejections.

Suggested Citation

  • Robert R. Trippi, 1974. "On the evaluation of investment proposals having multiple attributes," Naval Research Logistics Quarterly, John Wiley & Sons, vol. 21(2), pages 327-332, June.
  • Handle: RePEc:wly:navlog:v:21:y:1974:i:2:p:327-332
    DOI: 10.1002/nav.3800210212
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