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From Big Macs to iMacs


  • Jonathan Haskel
  • Holger Wolf


The authors review recent international price comparisons to examine the veracity of claims about “rip-off Britain†. They reach three conclusions. First, methodologically, the data requirements for a meaningful price comparison are very demanding and most of the evidence does not meet these standards. Second, price differences within countries seem, in many cases, to be just as high if not higher than price differences between countries. Third, for most goods, the difference between the UK and the rest of the EU seems to be minor relative to the difference between the EU and the United States. The real puzzle is the comparatively high prices in the EU.

Suggested Citation

  • Jonathan Haskel & Holger Wolf, 2000. "From Big Macs to iMacs," World Economics, World Economics, 1 Ivory Square, Plantation Wharf, London, United Kingdom, SW11 3UE, vol. 1(2), pages 167-178, April.
  • Handle: RePEc:wej:wldecn:22

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    Cited by:

    1. Patrick Minford, 2006. "Measuring the Economic Costs and Benefits of the EU," Open Economies Review, Springer, vol. 17(4), pages 509-524, December.
    2. Algieri, Bernardina, 2010. "Income and Price Elasticities of the Italian Exports in Tourism Services - Elasticità rispetto al reddito e ai prezzi relativi delle esportazioni italiane di servizi turistici," Economia Internazionale / International Economics, Camera di Commercio Industria Artigianato Agricoltura di Genova, vol. 63(4), pages 381-405.

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