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The use of events as a tool for organisational entrepreneurship in the management of cultural institutions, as exemplified by the Baltic Opera in Gdańsk

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  • Kalinowska-Żeleźnik Anna

    (WSB Merito University in Gdańsk, Faculty of Business, Al. Grunwaldzka 238A, 80-266 Gdańsk, Poland)

  • Pokojski Romuald

Abstract

The article analyses how a public cultural institution can use events as a tool for organisational entrepreneurship, understood as the ability to initiate new projects, activity formats, and organisational solutions within the existing structure. Based on a qualitative case study of the Baltic Opera in Gdańsk, the portfolio of events to be held in 2024—2025 is discussed, identifying the dominant types of events (institutional events, business events, incentive events and special events) and the mechanisms for generating development effects. The analysis focused on the non-financial and indirect results of event activities, such as expanding and diversifying the audience, building relationships with stakeholders, strengthening the image of the institution, and developing organisational competences. The following research methods were used in the article: analysis of the literature on the subject, analysis of institutional documents, and a case study.

Suggested Citation

  • Kalinowska-Żeleźnik Anna & Pokojski Romuald, 2026. "The use of events as a tool for organisational entrepreneurship in the management of cultural institutions, as exemplified by the Baltic Opera in Gdańsk," WSB Journal of Business and Finance, Sciendo, vol. 60(1), pages 3-10.
    • Handle: RePEc:vrs:wsbjbf:v:60:y:2026:i:1:p:3-10:n:1002
    DOI: 10.2478/wsbjbf-2026-0002
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