IDEAS home Printed from https://ideas.repec.org/a/vrs/vaecst/v8y2017i1p47-56n6.html
   My bibliography  Save this article

Improving Communication and Relationship with Customers using Models to Measure their Value

Author

Listed:
  • Florea Nicoleta Valentina

    (Valahia University of Targoviste, Romania)

  • Duica Anisoara

    (University of Targoviste, Romania)

Abstract

If we could know what is in the mind of consumers, we would know what to offer them with a minimum consumption of resources and maximum profitability; but because we do not know these aspects, related to the clients’ desires, their needs, which are changing continuously, then organizations can implement certain models that can help organizations to measure value, the value required to invest in this relationship and to know which are the most valuable and loyal consumers. This is necessary to provide them with information, in order to offer discounts, deals and new products and services, in order to attract new clients and retain existing ones. Thus, in our article we intend to analyze the clients’ typology, to analyze the process of communication and relationship with them in order to determine their value. At the same time, we aim to present the importance of certain models used by specialists in order to attract, retain and develop these relationships with current and prospective clients.

Suggested Citation

  • Florea Nicoleta Valentina & Duica Anisoara, 2017. "Improving Communication and Relationship with Customers using Models to Measure their Value," Valahian Journal of Economic Studies, Sciendo, vol. 8(1), pages 47-56, April.
    • Handle: RePEc:vrs:vaecst:v:8:y:2017:i:1:p:47-56:n:6
    DOI: 10.1515/vjes-2017-0006
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/vjes-2017-0006
    Download Restriction: no
    File URL: https://libkey.io/10.1515/vjes-2017-0006?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:vaecst:v:8:y:2017:i:1:p:47-56:n:6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.