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A Town Overshadowed by a Museum: Problems of Tourism Development in Oświęcim

Author

Listed:
  • Kruczek Zygmunt

    (University of Physical Education in CracowFaculty of Tourism and Recreation, The Faculty of the Spatial and Natural Basis of Tourism)

  • Nowak Agnieszka

    (2BA – Nysa Strategy Consulting)

Abstract

The article presents issues of tourism development in Oświęcim – a town that remains in the shadow of the former genocide site of Auschwitz-Birkenau Concentration Camp. The authors’ aim is to present the results of research on the image of the town, as well as activities leading to a change of the unfavourable image of Oświęcim: “a town overshadowed by a museum”. They are included in “The Strategy for Tourism Development in Oświęcim, 2018-2030”, developed with the support of the authors of this article. The paper also presents an analysis of tourism development and tourist assets with respect to using them to create a supplementary offer for tourists visiting the Auschwitz-Birkenau Memorial and Museum.

Suggested Citation

  • Kruczek Zygmunt & Nowak Agnieszka, 2019. "A Town Overshadowed by a Museum: Problems of Tourism Development in Oświęcim," Turyzm / Tourism, Sciendo, vol. 29(1), pages 43-51, June.
    • Handle: RePEc:vrs:touris:v:29:y:2019:i:1:p:43-51:n:5
    DOI: 10.2478/tour-2019-0005
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