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The Benefits of Applying CRM Systems in Manufacturing Enterprises - Lessons from Practice

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  • Oreský Milan

    (Faculty of Commerce, Department of marketing, University of Economics in Bratislava, Dolnozemská 1, 852 35 Bratislava)

Abstract

Article contribution is to present in compound form results of survey about CRM systems performance, with orientation to exploitation of CRM software solutions, their assets towards development of relationships with customers and impact on company economic results. We state, how perceive CRM concept personnel within several companies also reasons of CRM system implementation and what are expectations. Major part of article is valuation of CRM system and its performance in production companies.

Suggested Citation

  • Oreský Milan, 2010. "The Benefits of Applying CRM Systems in Manufacturing Enterprises - Lessons from Practice," Studia Commercialia Bratislavensia, Sciendo, vol. 3(10), pages 300-305, January.
    • Handle: RePEc:vrs:stcomb:v:3:y:2010:i:10:p:300-305:n:2
    DOI: 10.2478/v10151-010-0003-7
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