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Regional Lifestyle Segmentation in the Western Balkans

Author

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  • Husić-Mehmedović Melika
  • Čičić Muris
  • Agić Emir

    (School of Economics and Business, University of Sarajevo)

Abstract

With this paper the authors aim not only to investigate the lifestyle specifics of the Western Balkan market, but also to define common lifestyle segments for the entire region. The question addressed in this research is whether current political issues and economic differences have led to dissimilar ways of living, or whether cultural similarities have prevailed and lifestyles can be defined accordingly.

Suggested Citation

  • Husić-Mehmedović Melika & Čičić Muris & Agić Emir, 2015. "Regional Lifestyle Segmentation in the Western Balkans," South East European Journal of Economics and Business, Sciendo, vol. 9(2), pages 46-53, March.
  • Handle: RePEc:vrs:seejeb:v:9:y:2015:i:2:p:46-53:n:4
    DOI: 10.2478/jeb-2014-0007
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